Creator Promote facilitates an automated and frictionless way to request and obtain ad permissions - previously known as whitelisting - to access a creator’s Facebook or Instagram account.
With the creator's permission, this access allows you to run ads that appear to come from the creator's handle. These ads are called Dark Posts. Dark Posts uses organic content the creator posted; along with a CTA and link. Moreover, these posts do not appear on the creator's feed but - instead - are shown to the audience you target within Facebook Ads.
With our new CreatorIQ Product Update for April 2022, Creator Promote now supports Facebook's new page experience! Rather than waiting approximately 24 hours, you will now receive immediate access to run content once the creator grants ad permissions.
Benefits of Creator Promote
Use high-performing, authentic content
Avoid creative fatigue by using organic content created and posted by creators!
Create lookalike audiences
Create audiences and lookalike audiences of people who engaged with the creators' content, which can be targeted within Meta ads manager.
Privacy, security, and trustworthiness
CreatorIQ works as a middleman. This ensures privacy for both the creator and the Brand's accounts. Permissions are granted in such a way that ensures there is no visibility from the creator into the Brand account or vice versa.
Customizable and easy-to-obtain permissions
Brands can request ad permissions from creators in a few easy clicks! Creators can set a date on their end for Creator Promote permissions to be revoked, ensuring privacy and security.
With Creator Promote integrated, there is no longer a need to pay creators additional money to boost posts on their own. Ads can now run directly from your own Ad Account as there no longer is a need to have a separate account for influencer campaigns alone.
Seamlessly integrate your Paid Media team by enabling them to set up and run ads directly from Ads Manager or a third-party platform. This ensures you have access to the latest placements, interests, and post types.
- Creator Promote: Client Guide
- Creator Promote: Creator Guide
- Creator Promote: FAQs
- Ad Permissions: Creator Video Guide
Have questions? Don’t hesitate to contact us!