An Active Audience score indicates a creator's audience health. This score determines the estimated percentage of real and active followers by the followers: bio, location, number of posts, follower-to-following ratio, and additional key metrics in the last 90 days.
Below are the steps to view a creator's score!
- Navigate into the Creator Profile.
- Select the Audience tab.
- If the creator has multiple social accounts, select one of the accounts in the dropdown menu. Afterward, the Active Audience score will populate.
💡 Tip: There's also an option to quickly view this score through a talent's Creator Card.
1. Navigate into your CRM.
2. Click around the creator's box (not their name) and their Creator Card will populate.
3. Select the Audience tab.
Have questions? Don't hesitate to contact us!