How-To: Build Your Link Schema

In this article, we'll learn about the three different sections within Link Tracking in Network Settings and how to ensure your UTM Parameters are applied within a campaign.

How to Build Your Link Schema

Once Link Tracking has been enabled on your account, follow these steps to build out your link schema at the creator and post level.

1. Go to Network Settings > Campaigns > Link Tracking
   
   
2. Sections and descriptions
   
   

   Section	Description
   Creator Tracking Links	Use this for instances when you want to set up tracking links for creators, but not associate down to the social platform or content type for the social post a creator will have in a campaign
   Post Tracking Links	Allows you to have content and social platform-related information within the tracking links in a campaign.
   Link Formatting	From this section, you can define how you want your tracking links to look by customizing the Delimiter, Case, and Whitespace

3. Section UTM parameters
   1. Source (Required)
   2. Medium (Required)
   3. Campaign (Required)
   4. Term
   5. Content

   💡 Note: As you enter fields, the link preview will dynamically show you an example URL with the link schema you are building. 

4. To define the value for each UTM parameter, you may choose hard coding, or a set text string. Begin typing the parameter in the field.
   1. For example, if you want the UTM source for a tracking link to always be equal to the text string "Influencermarketing", you can type that in the field and click "Enter". You will see that only one custom text string is allowed per field.
      
5. However, when you click on the value for a parameter, you will also see a dropdown with available selections for you to choose from. These fields include:
   
6. Once you have defined your schema, click "Save'.
7. To ensure the schema has been applied, navigate to [Campaign > Campaign Settings > Work with Creators > Tracking] and generate promotional links for your creators in the campaign.
   
8. Go to a creator within the campaign > go to the 'Tracking' tab to confirm the schema was applied.

Have questions? Don’t hesitate to contact us!