Reports & Metrics: TikTok – CreatorIQ

As an official TikTok Marketing Partner, our integration will allow access to creators and metrics from the TikTok Creator Marketplace. Below, we break down those vital metrics (collected from TikTok) and formulations – like the Engagement Rate calculation!

	Post Level	Account Level
All TikTok Accounts	Likes Comments Shares Video Views Impressions – Estimated metric as a function of views (views * impressions multiplier) Reach – Estimated as a function of views (views * reach multiplier)	Followers Likes Per Post Comments Per Post Shares Per Post Views Per Post Total Videos

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💡 Tip: The Engagement Rate's denominator can be changed to Followers or Views.

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Note: The Engagement Rate Benchmarks are based on 73.7k posts and 19.6k creators from April 1, 2021 - March 31, 2022.
Source: Discovery database - sponsored posts

Metric Definitions

Below are definitions of metrics associated with this social platform.

Likes

The number of Hearts your videos received.
Followers

The total number of TikTok users that follow another TikTok user's account.
Video Views

The total number of times a video has been viewed.
Shares

The number of Shares a video receives.
Comments

The number of comments a video receives.

Have questions? Don’t hesitate to contact us!

Metric Definitions

Likes

Followers

Video Views

Shares

Comments

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