Below we break down the metrics we collect for social accounts on the TikTok platform. Also included is the Engagement Rate calculation for the social platform.
💡 Tip – Denominator can be changed to Followers or Video Views
| Post Level | Account Level | |
| All Accounts |
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Metric Definitions
Below are definitions of metrics associated with this social platform.
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Likes:
The # of Hearts your videos received.
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Followers:
The total # of TikTok users that follow another TikTok user's account.
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Video Views:
Total # of times a video has been viewed.
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Shares:
The # of Shares a video receives.
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Comments:
The number of comments a video receives.
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