CreatorIQ is the leader in providing clients with unparalleled access to influencer data for social platforms.
Below we break down the metrics we collect for authenticated and unauthenticated social accounts on the Pinterest platform. Also included is the Engagement Rate calculation for the social platform.
💡 Tip – Denominator can be changed to Followers, Impressions, Reach, or Video Views
| Post Level | Account Level | |
|
All Accounts |
|
|
|
Authenticated Accounts
|
|
|
Metric Definitions
Below are definitions of metrics associated with this social platform.
-
Saves:
Times people saved your Pin to a board
-
Average Monthly Views:
Average number of impressions all of your pins receive in aggregate each month
-
Video Views:
Amount of views for 2+ seconds with 50% of video in view
-
Impressions:
Times your pins were shown
-
Closeups:
Times people viewed a close-up version of your pin
-
Clicks:
Clicks on your pin to a destination on or off of Pinterest
Have questions? Don’t hesitate to Contact us!
