Below we break down the metrics we collect for social accounts on the Twitch platform. Also included is the Engagement Rate calculation for the social platform.
💡 Tip – Denominator can be changed to Followers or Video Views
| Post Level | Account Level | |
| All Accounts |
|
|
|
Authenticated Accounts
|
N/A |
N/A |
|
Manual |
|
|
Note: A creator must be in an active campaign for any post-level or account-level metrics to pull in.
Metric Definitions
Below are definitions of metrics associated with this social platform.
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Video Views:
Views on streams after they went live
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Peak Stream Views (Account Level):
Peak Stream Views averaged from streams from the last 30, 60, 90 days or last 20 posts, set at network settings
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Peak Stream Views (Post Level):
Maximum number of people tuning in at the same time during the stream
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Average Stream Views:
Average number of people tuning in at the same time, taken at regular intervals and averaged out across the duration of the stream
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Chatters:
Number of comments in chat box during stream
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Engagement:
Equivalent to number of chatters
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Impressions:
This metric is estimated in campaign planner as function of views, or can be entered manually
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Subscribers:
People who contribute monthly to the creator
Have questions? Don’t hesitate to Contact us!
