CreatorIQ is the leader in providing clients with unparalleled access to influencer data for social platforms.
Below we break down the metrics we collect for authenticated and unauthenticated social accounts on the Twitter platform. Also included is the Engagement Rate calculation for the social platform.
💡 Tip – Denominator can be changed to Page Likes, Impressions, Reach, or Video Views
| Post Level | Account Level | |
| All Accounts |
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Authenticated Accounts
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Metric Definitions
Below are definitions of metrics associated with this social platform.
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Impressions:
Number of times people have seen the post
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Total Engagement:
Number of times people interacted with a Tweet; Sum of likes, replies, and retweets
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Video Views:
Times the video in the Tweet has been 50% visible for 2+ seconds
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