CreatorIQ is the leader in providing clients with unparalleled access to influencer data for social platforms.
Below we break down the metrics we collect for Instagram Stories. Also included is the Engagement Rate calculation for stories.
💡 Tip – This denominator can be changed to Followers, Reach or Impressions
| Post Level | Account Level | |
| All Accounts |
|
|
|
Authenticated Accounts
|
|
|
|
Manual |
|
Metric Definitions
Below are definitions of metrics associated with this social platform.
-
Impressions:
Equal to Story Views
-
Replies (Comments):
Messages sent in reply to a story
-
Taps Forward:
Times the audience tapped forward to go to the next story of the same creator
-
Taps Back:
Times the audience tapped back to replay a story
-
Exits:
Times a user stopped watching a story entirely
-
Profile Visits:
The amount of times a creator's audience clicked to view the profile from their post
-
Swipe Ups:
Times audience swiped up or clicked "see more"
-
Sticker Taps:
Times audience tapped on a sticker within a story
-
Swipe-Aways:
Times audience swiped right to next user's story
