Social Media Value, or SMV, is a framework for putting a dollar amount on every engagement, Like, Comment, Impression, Video View and other key metrics for a campaign.
These dollar amounts come from a "Paid Social Media Value" where we compare the values (ad buying to the cost of paying a creator to reach their audience / social media following) and the cost of obtaining those resulting key metrics using paid media.
Keep reading to view and set your team's values!
Note: You must have Admin access, a granted permission in your CreatorIQ user account, to be able to update your team's Social Media Values. Moreover, the values and multipliers set in Network Settings will become the default Social Media Values throughout your team's environment.
- Navigate into your team's Network Settings.
- Under the Campaigns group, click Social Media Value.
- Under the Forecasting Projections Multipliers and Social Media Value Settings sections, click any of the numbers to edit the multipliers and values.
- After editing the multipliers and values, click the SAVE SETTINGS button.
💡 Tip: Instead of updating the defaulted SMVs and multipliers in Network Settings, you can adjust the values in a particular campaign so it does not affect your entire team. View our How-To: Update Social Media Values and Multipliers in Campaigns for a step-by-step guide!
Have questions? Don’t hesitate to contact us.
