CreatorIQ is the leader in providing clients with unparalleled access to influencer data for social platforms.
Below we break down the metrics we collect for authenticated and unauthenticated social accounts on the YouTube platform. Also included is the Engagement Rate calculation for the social platform.
💡 Tip – This denominator can be changed to Subscribers or Views
| Post Level | Account Level | |
| All Accounts |
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Authenticated Accounts
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Manual |
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Metric Definitions
Below are definitions of metrics associated with this social platform.
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Average View Duration:
Average length of a video playback
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Average View Percentage:
Average percentage of a video watched during a video playback
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Add To Playlist Count:
Times video was added to a YT playlist
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Subscribers Gained:
Times users subscribed to a channel from the video watch page
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Subscribers Lost:
Times users unsubscribed from a channel
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Minutes Watched:
Aggregate number of minutes users have spent watching a specific video
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Shares:
Times that users shared a video through the share button
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Impressions:
Times a thumbnail is shown on YouTube
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