CreatorIQ is the leader in providing clients with unparalleled access to influencer data for social platforms.
Below we break down the metrics we collect for authenticated and unauthenticated social accounts on the Facebook platform. Also included is the Engagement Rate calculation for the social platform.
💡 Tip – Denominator can be changed to Page Likes, Impressions, Reach, or Video Views
| Post Level | Account Level | |
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All Accounts |
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Authenticated Accounts
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Metric Definitions
Below are definitions of metrics associated with this social platform.
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Video Views:
Video is played 3+ seconds
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Impressions:
Number of times a post is displayed on the screen
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Reach:
Total # of people who viewed a post
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Clicks:
# of times a post is clicked on, but not generating a story. (e.g. Expanding a post to read the long description)
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