CreatorIQ is the leader in providing clients with unparalleled access to influencer data for social platforms.
Below we break down the metrics we collect for authenticated and unauthenticated social accounts on the Instagram platform. Also included is the Engagement Rate calculation for the social platform.
💡 Tip – Denominator can be changed to Page Likes, Impressions, Reach, or Video Views
| Post Level | Account Level | |
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Authenticated Accounts
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Manual |
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Metric Definitions
Below are definitions of metrics associated with this social platform.
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Impressions:
Number of times a post is displayed on the screen
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Reach:
Total # of people who viewed a post
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Video Views: Post Level
The amount of times people viewed a video (In-feed video post)
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Video Views: Account Level
The aggregated # of views from all videos (lifetime)
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Saves:
The amount of times the post was saved into a collection
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Shares:
The amount of times a creator's audience DM'd them about their post
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Profile Visits:
The amount of times a creator's audience clicked to view their profile from their post
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Follows:
The amount of times a creator's audience clicked "follow" from their post
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