Once a campaign is up and running clients can generate a campaign report. The campaign report makes it easy to create visually captivating custom reports that emphasize the performance metrics that matter most on any campaign the client is running. Client also have the ability to generate multi-campaign reports.
To generate a campaign report:
- Go to the campaign you would like to create a report for
- Once in the campaign, click on the Reporting button in the top right hand corner of the page
Building the report
The sections below can be reconfigured to better align with your KPIs and reporting preferences.
- Wrap report
- Posts tab
- Custom tab
- Settings and Publishing options
Click on the Settings gear icon on the right hand side to start customizing your report’s contents.
The configuration options are broken down into three different sections:
Clients can pick and choose what widgets they would like to show in the campaign report, as well as the order in which they appear. Clients can also enable or disable the Post tab, Custom page or the One-Sheet tab that allows campaign managers to include any relevant one-sheets related to the campaign.
Allows clients to change the color scheme of their report to reflect their company branding by using the color picker feature or by entering your brand-specific hex codes.
Enable clients to choose the high level metrics that will appear across all widgets in the campaign report as well as the metrics to show in the Post Tab.
Metrics can be adjusted by clicking on the down arrow to open the dropdown menu where they can select from any available metric to be shown.
Labels can also be changed using the text box on the right hand side in case you or your team refer to this metric by a different name.
Once you have made your changes, click Save settings on the top right hand corner.
Once the report has been generated and report sections selected to display, clients can now adjust the settings of the individual section and perform additional customization on the report.
Have questions? Don’t hesitate to Contact us!