As you may be aware, in order to provide users more control over their accounts, Facebook is now allowing Instagram users to hide public "Likes" counts. More information about this change and how it works can be found here.
For CreatorIQ clients, this change may potentially impact reports when working with UNAUTHENTICATED creators. However, we believe that unauthenticated creators working directly with brands are unlikely to hide these metrics as they are a key metric for creator identification, selection and measurement. ‘Likes’ counts will continue to be fully available for authenticated creators. To avoid any potential loss of like data, CreatorIQ recommends clients do the following:
- When working with creators, ask creators to authenticate their accounts whenever possible to ensure full access to their key social metrics.
- When authentication is not possible or required, communicate the need to the display "Likes" counts on their posts in order to ensure this data is visible within CreatorIQ.
As a best general practice, CreatorIQ recommends for brands to request creators authenticate their social accounts in order to ensure access to the most complete and accurate social performance data. If you need assistance in educating Creators about authentication, we have a library of resources for you to use, which you can find linked below.