(Effective Date: 01/25/18)
Campaign Management Enhancements:
- Date/Time Widget Now Defaults to 'Anytime' - Previously, users were required to specify a time (HH:MM) when selecting dates for content submission and publishing date fields. If there are no specific time-based requirements, users would have to manually select the 'Anytime' checkbox. This update now defaults to 'Anytime' already checked off.
- Updated Date Field Labels - We updated date field labels to be more explicit and intuitive for users. The 'Submit By' date field is specific to content submission and has been relabeled to 'Content Submission Date.' The 'Publish Before' and 'Publish After' date fields posed a lot of confusion. As such, we have relabeled those to 'Publish Between' while retaining two separate date fields.
Multiple Campaign Wrap Reports:
Now users combining multiple campaigns into a single aggregate wrap report can edit the report settings at the aggregate level. By default, the aggregate or Total report will inherit the default report settings which are configured in Network Settings.
Standardize YouTube Engagement Rate:
YouTube engagement rates which are calculated at both the YouTube channel level and at the campaign video levels are now based on the number of engagements divided by the number of views instead of the number of subscribers. This number more accurately the level engagement based on the number of eligible viewers who have a chance to engage with a video. There is a setting at the campaign post level if you choose to report on a subscriber base at the campaign post level.
This setting is available in Campaign General Settings.
* Note at a campaign level, the engagement rate based on views is only available at the YouTube post level. Any engagement rate which is in aggregate with other platforms is based on subscribers to remain in sync with the other social platforms. In a future release, we will allow a configuration to select an engagement rate based on reach (unique impressions) for additional social networks including using reach as a base from accounts connected with Instagram and Facebook Insights.