We're introducing Semantic Search, an AI-powered tool to help make it quicker and more efficient to surface relevant Creators in Discovery.
Instead of spending time and energy curating the best set of keywords, hashtags and filters to surface the most relevant Creators for an activation, you can now search using natural language, and the AI-powered Semantic Search will do the hard work for you.
How does it work?
Semantic Search understands the meaning and context behind your queries, not just the keywords, allowing you to surface relevant creators to a search even if the keywords used aren't an exact match.
For example, the system will understand that a creator who frequently posts about recipes is relevant to a query that includes 'food creators'. In this way, Semantic Search helps you to uncover creators who are contextually relevant but may not have been discovered through traditional keyword searches.
Semantic Search also intelligently applies filters based on your queries, for example, mentioning "UK female creators" automatically applies filters for the United Kingdom and female gender.
Let's take a look at an example:
If you're looking for Gen Z VR Creators interested in healthy eating on Instagram, instead of entering healthy eating keywords alongside manually applied filters for age group, platform and topics, you can simply search for "Gen Z VR Creators interested in healthy eating on Instagram".
Semantic Search will then surface the most relevant Creators for your search. The system not only identifies VR Creators whose content is most relevant to “healthy eating”, but it will also auto-apply the relevant filters for your search. In this example, that's platform (Instagram), age group (Gen Z), and topics (healthy eating).
If you'd like to further refine this search you can add additional filters at this step, allowing you to make the most of this AI-powered feature while retaining control over the results. Check out this article to learn more about using filters in Discover. Then, it's time to review your results and take action on the profiles that are the best fit for your Campaign.
Finally, if you'd like to use this search again, don't forget to save your search!
Have questions? Don’t hesitate to contact us!