CreatorIQ Product Updates: October 2023

We’ve been hard at work building an even better CreatorIQ that will prepare you to meet the moment and prove that creator content works better. We’re combining world-class creator intelligence and execution to help usher you into the next phase of creator marketing. Read on to learn how.

Creator Intelligence and Execution Upgrades to Transform Your Brand

We’re building for the future of creator marketing with updates that harness extensive creator data and are designed for scale.

Early access: Faster and smarter creator discovery powered by AI You can now discover creators faster using semantic search. What does that mean? Forget the keywords and filters—just type your searches the way you talk, and we’ll use AI to surface relevant creators.  Plus, find more creators that fit your criteria at every stage of the planning process. Across Discovery, Campaigns, your CRM, and Lists, you’ll see a list of recommended creators based on your activity. Get early access today when you use this link: semantic.creatoriq.com. Learn more about AI-enhanced creator discovery.
	Harness and syndicate the best content across your organization An all-new Content Library is your command center for all things content. It houses every piece of content you've ever commissioned, loved, or wanted to use again—organized, tagged, and accessible in one place. For the first time, you can look at all creative through a content-first lens to help shape your broader marketing plans and unlock greater business value. Learn more about the new Content Library and access it in CreatorIQ today!
Better analyze your campaigns with a new, dynamic campaign dashboard We’re bringing you an easier and more sophisticated way to analyze your campaigns and prove that what you’re doing is working. Our dynamic analytics dashboard allows for real-time performance views by attributes like publishing dates, preferred metrics, creators, social platforms, or post types. Learn more about the new Reporting Dashboard and access it in Campaigns today!
	Gauge your Share of Influence with competitive benchmarking to guarantee better results With our Share of Influence reports, you can tap into market insights that give you a sense of what creators and content are driving the most value and awareness for you, and then benchmark your performance against both competitors and your industry at large. Share of Influence is a proven predictor of a range of future brand outcomes, including search traffic, revenue, market share, and even stock prices. Reach out to your Customer Success Manager to see your data.

Get the Support You Need for Your Growing Program 

We're continuing to improve our payment solution in CreatorIQ to support advanced programs with multiple teams, brands, or agencies.

Pay creators across markets with division-level payment configuration We know that for many enterprise brands, how you pay creators varies across your organization. If you're a multi-division brand with Creator Pay, you can now update your payment settings per division, giving you the flexibility you need to support payments across markets. Learn how to configure your Creator Pay settings by division.