Protect your brand/agency and creators by managing usage rights through your Content Library! The Usage Rights feature ensures all information about how, when, and where content can be used can be stored and retrieved for future reference – avoiding potential legal issues down the line.
Let's dive in on how you can set this up below!
- Navigate to the Content Library tab.
- Click on a post. A card with all the post's details will populate.
- At the bottom of the card, click on (or + Add).
- After, a pop-up with all the Usage Rights will appear.
- Define the rights for the post. The parameters are under Usage Rights Definitions.
- Confirm the usage rights by clicking (or Save).
- Commercial Use: the ability to use content for commercial purposes or monetized activities (e.g. advertisements, promotions, or any revenue-generating tasks). If granted, your brand/agency can leverage this content in marketing campaigns.
- Attribution: this gives proper credit to the content creator or influencer. This section should include the creator's name, handle, or any other requested form of acknowledgment.
- Copyright Holder: this establishes who holds the legal rights to the content – this can be your brand/agency, influencer, or a third party. Defining the holder can ensure that any use of the content is done with the rightful owner's permission – safeguarding against potential legal disputes.
- Copyright Date: the date indicates when the content was created and copyrighted. This is vital for understanding the content's age and determining how long the copyright will last.
- Exclusivity: this determines whether the content can be used by a single brand/agency or shared with multiple parties. If a post is marked exclusive, the content cannot be used by any other brand/agency during this period.
- Expiration Date: the date specifies the deadline by which the content must be used. After this date, the usage rights for the content expires and can no longer be used for campaigns or promotions unless renewed. Setting this date can assist in planning content strategies effectively by ensuring that you're utilizing content for which you have active usage rights.
- Restrictions: any specific limitations or conditions placed on the use of the content – including restrictions on modifying the content, using it in certain regions, or associating it with specific products or services.
Have questions? Don’t hesitate to contact us!