How do I enable Expanded Brand Safety?
Note: Access to the Network Settings page requires a teammate with CreatorIQ admin user permissions.
Expanded Brand Safety filters are enabled on request. Please reach out to Support, your Implementation Manager, or your CSM to request enablement. Once the feature is enabled in your account, you will be able to configure and manage your categories via your Network Settings > Brand Safety > Expanded Brand Safety page.
How many Expanded Brand Safety categories can I have?
You can configure up to 10 categories, and each category can contain up to 1000 keywords. Note that these 10 categories includes Inactive filters as well.
How often is the data updated?
Data is updated daily.
When checking a creator against Expanded Brand Safety filters, how many posts are analyzed?
The Expanded Brand Safety filters will check the last 3 years of content across all of the creator's social media channels for content that matches your active keyword categories,
Can I filter out creators with Expanded Brand Safety flags from my results?
We do not currently support filtering on Expanded Brand Safety flags. We always recommend reviewing any flagged posts or creators before determining whether to disqualify a creator from an activation.
How long does the Expanded Brand Safety flag stay on the Creator's Profile?
Each Expanded Brand Safety check is specific to your user session. If you close your CreatorIQ window and return to the platform later, you will need to re-run your Brand Safety check.
Can I run an Expanded Brand Safety check on a single Creator?
Absolutely! You can also find the Check Brand Safety
option within each Creator Profile:
Can I export Expanded Brand Safety data or access it via API?
Currently, it is not possible to include Expanded Brand Safety flags in exports, export flagged posts, or access the Expanded Brand Safety flags via our API.
Can Expanded Brand Safety filters include other languages, emojis, and special characters?
All languages and emojis are supported by default. Expanded Brand Safety filtering utilizes exact keyword-matching on text associated with creator posts. Any matched posts will be returned regardless of the language or special characters.
Note: Special characters and phrases like "&", “and”, “or”, “not”, and “+” are ignored. This means that “Dolce & Gabbana” or “Dolce and Gabbana” are considered equivalent keywords and will both pull in a post with a caption like "Channeling Dolce sweetness today and Gabbana boldness tonight!"
The "/" symbol acts similarly, except when used with digits. "9/11" is treated as one keyword, while “crypto/enthusiast” requires a post to mention both "crypto" and "enthusiast" in order to be flagged. Words with one or two characters, e.g., “a” and “of” are ignored. Thus, “a fantastic film” is searched as “fantastic film.” Note, a dash (-) is not a separator. “Anti-racism” is considered a single keyword and will not flag posts that include the keyword “racism”.