While our Not Safe for Work (or NSFW) filter is available to detect problematic post(s), the Expanded Branded Safety filters allow you to configure custom-branded tags to automatically flag creators who may not be suitable for your brand guidelines.
Add the keywords to run a safety scan on content from the last 3 years and up to 200 selected Creator Profiles on all major products (i.e. Discovery, CRM, Lists, One-Sheets, and Campaigns)!
Note: Expanded Brand Safety filters are enabled on request. Please contact Support, your Implementation Manager, or your CSM for enablement.
Warning: The Branded Safety Filter is only accessible in Network Settings by CreatorIQ users with admin permissions.
- Navigate to Network Settings > Brand Safety > Expanded Brand Safety.
- Click on + Add New Set.
- Name your new filter in the field displaying Add a Set Name.
- Type in keyword(s) that you would like to flag in the field displaying +Add a Tag.
If entering a phrase as a keyword → use quotation marks around the phrase to ensure that the software is matching on the whole phrase rather than each word within the phrase. For example, enteringwill flag a post with a caption like:
✔️ Just landed in Hawaii! Can't wait to start our beach vacation tomorrow.
Whereas enteringwill flag posts with captions like:
Checked out the beach today and planned our vacation next month. - Press Enter on your keyboard.
- Add any additional keywords you would like to include in this filter set.
- Press Save.
Tip: You can manage up to 10 sets of keywords, with up to 1000 keywords per set.
- Open a Creator profile in Discovery, CRM, Lists, One-sheets, or Campaigns.
- An Expanded Brand Safety check will automatically run.
- Once the check is complete, you should see a warning icon, or
, next to the Creator's name if the Creator has published content matching the search terms used in one or more of your active Expanded Brand Safety filters.
- Hover over the warning icon (or
- Click on the individual category name to review all posts under that category OR Click on the warning flag to review all flagged posts for all categories flagged.
- On the Brand Safety Review page, apply filters for specific social platforms, categories, and date ranges (if relevant).
- Review content and determine whether each creator qualifies for your activation.
- Select two or more Creators.
- In the actions menu at the bottom of the page, click More or
.
- Select the Check Brand Safety option.
- Once the check is complete, hover over the warning icon, or
- Click on the individual category name to review all posts under that category OR Click on the warning flag to review all flagged posts for all categories flagged.
- On the Brand Safety Review page, apply filters for specific social platforms, categories, and date ranges (if relevant).
- Review content and determine whether each creator qualifies for your activation.
Tip: Each Expanded Brand Safety check is specific to your user session.
If you close your CreatorIQ window and return to the platform later, you will need to re-run your Brand Safety check.
Additionally, each check will only search for matches against keywords in Active categories. If your category is Inactive, posts and creators matching this category will not be flagged.
Have questions? Don’t hesitate to contact us!
