CreatorIQ Product Updates: September 2023 – CreatorIQ

This past month, we’ve made updates that will help you quickly and confidently identify the best creator partners, build lasting partnerships, and gain insight into your campaign performance. Here’s what’s new:

Better, Faster, Smarter, Safer Creator Discovery

We’ve built cutting-edge AI technology to help solve one of the core challenges of creator marketing - discovering ideal creators for your campaigns. You can now find creators who meet your specific criteria and brand safety guidelines, faster than ever before.

Vet creators against custom brand safety requirements

When it comes to safety and fit, every brand’s needs are different. You can now set up your own keywords based on your vetting rules, then run brand safety checks whenever you want.

These checks automatically flag creator content for quick review in Discovery, CRM, Lists, or One-Sheets, and are applied to content dating back three years.

Learn how to run custom brand safety checks.

Coming soon: Faster and smarter creator discovery powered by AI

Coming soon, you’ll be able to discover creators faster using semantic search. What does that mean? Forget the keywords and filters - just type your searches the way you talk, and we’ll use AI to surface relevant creators.

Plus, you’ll be able to find more creators that fit your criteria when you use AI-based recommendations to surface similar creators to those who you already know and like.

Learn more about AI-enhanced creator discovery.

Build Lasting Creator Partnerships

Our latest updates make it easier for you to communicate with creators throughout your activations, helping you build strong relationships with creators at scale.

Collect crucial information from creators with questionnaires

We know there are countless points in your partnerships when you need to gather information from creators.

Now you can avoid back-and-forth emails or DMs and collect that information through on-demand questionnaires. All responses will be recorded directly in creator profiles in your CRM, so they’re easy to find.

Learn how to collect information from creators with questionnaires.

Give creators visibility into the products you send them

Do you send creators gifts as part of your campaign strategy? You can now track those products in CreatorIQ, and creators will automatically see what’s assigned to them in their campaign dashboard.

Increase transparency with creators and cut down on communication about what products you’re sending.

Learn how to track products in CreatorIQ

Gain Insight into Your Campaign Performance

We’re continuing to expand the performance metrics available in CreatorIQ, giving you the insights you need to evolve your program and drive results.

Evaluate the impact of your paid TikTok campaigns

We’re excited to share that you can now automatically access performance metrics in CreatorIQ for Spark Ads on TikTok.

With paid media metrics across platforms in a single view, you can easily evaluate performance and shape your ad strategy.

Learn how to track your Spark Ads in CreatorIQ.