What is Cost per Post, CPM and CPE?
Cost per Post, CPM and CPE are metrics designed to help you measure the return on investment (ROI) achieved on the monetary spend associated with a campaign. In the context of your CreatorIQ dashboard, we use the below definitions:
- Cost per Creator (CPM): The average cost of one-thousand impressions based on the cash payout to a creator.
- Cost per Creator/Platform (CPE): The average cost of one-thousand engagements based on the cash payout to a creator.
Note: Reporting on Cost per Post, CPM and CPE is available to all customers and does not require you to manage or disburse payments through CreatorIQ.
Below are the essential requirements for Cost per Post, Cost per Creator and Cost per Creator/Platform to calculate successfully:
Reporting on Cost per Post, CPM and CPE requires Pay Creators to be toggled on in the Work with Creators tab of your Campaign Settings. Additionally, Payment Amounts must be entered into the Payments tab of your Campaign page:
Linked post to a completed Campaign Requirement
In order for CreatorIQ to use the correct posts as inputs in the CPM and CPE calculations, you will need to link the specific content that fulfills your campaign requirements under the Campaign > Creators tab. Learn how to link a post here.
Warning: If you are using the Per Creator payment setting in a Campaign, CreatorIQ will divide the total Payment Amount by the total number of Post Requirements to calculate Cost per Post. For example, if the total Payment Amount for a creator is $100 and there are 4 Post Requirements, each post requirement will be assigned a Post Level Creator Spend of $25. If the Payment Amount should not be equally divided across each Post Requirement, you can use the Per Post payment setting on your Campaign to specify varying amounts per requirement.
Where can I find Cost per Post, CPM and CPE?
Reporting for Cost per Post can be found within each Campaign page under the Statistics tab > Cost per Post. This view provides the most granular breakdown of the return on your cash payouts to creators:
These same metrics can also be aggregated by creator and by platform. You can find these under the Campaign page under the Statistics tab > Cost per Creator view or Statistics tab > Cost per Creator/Platform view:
You can also use the Export to CSV, or button, in your Statistics tab to report on Cost per Post, CPM, and CPE externally:
When should I report on CPM and CPE?
As both of these metrics are used to measure ROI on the monetary spend associated with a campaign, you should only utilize CPM and CPE reporting on campaigns where creators are generating content in exchange for a cash payout. This does not include gifting and other similar campaign efforts that do not involve a defined sum of monetary payment on a per post basis.