CreatorIQ Product Updates: July 2023 – CreatorIQ

To support the success and growth of your influencer marketing program, we're always improving. This past month, we've introduced changes that will help you reach and work with creators more efficiently and incorporate live streaming into your campaign strategy. Check out all the latest updates below!

Level-Up Your Twitch Strategy

Our latest updates will help you forge partnerships with influential Twitch creators and shape your streaming strategy with accurate measurement.

Identify Your Hardcore Fans

It's now easier to tap into your fan community and identify ideal Twitch creators for your campaigns.

Filter by total play time or last played date to discover your most passionate players. Plus, evaluate performance with key metrics like average and peak concurrent views.

Learn more about how to discover ideal Twitch creators.

Track Twitch Streams in Your Campaigns

You can now track specific segments of a stream, so you can focus on the metrics that are relevant to your campaigns.

Whether you're interested in a particular game or a sponsored section of a stream, pinpoint the precise insights you need.

Learn more about how to track Twitch streams in your campaigns.

Seamlessly Collaborate with Creators

We're dedicated to helping you reach and work with creators more efficiently. Our latest updates will help you more efficiently manage your creator outreach, selection, and payments - all within CreatorIQ.

Keep Track of Creator Costs within Your Campaigns

More easily manage your creator payments and evaluate the ROI of your program.

You can now fully manage payments within Campaigns, from setting payouts to tracking statuses.

Learn more about managing payments within your campaigns.

You Can Now DM Creators from Discovery!

Missing the email address for a creator you want to work with? You can now DM creators directly from Discovery, without missing a beat.

Your outreach will land in a priority inbox that creators can't miss, so you can recruit the best partners for your program.

Start DMing creators from CreatorIQ today!

Coming Soon! Collect and Store Creator Information for Easier Selection and Collaboration

Coming soon, you'll be able to collect information from creators through questionnaires, and automatically store their responses in your CRM.

Get the additional insights you need to select the right creators for your campaigns or kick off your next activation.

Ask your CreatorIQ representative for more information.