Work with creators who are just as passionate about gaming and your brand through our new Twitch enhancements! Find, track, contract, and report on live streaming metrics within CreatorIQ.
Tip: Check out the FAQs for answers about our data source, metrics, and commonly asked questions!
| ENHANCEMENT | ACTION |
| Search by Games Played |
Filter by the number of hours creators streamed and the last time they played the selected game/category. |
| Creator metrics |
Find the creators' Peak Concurrent Views and Average Peak Concurrent Views − in their Creator Profile − to see if they have the right viewership for your campaign. |
| Stream segments |
Capture a creator's stream and view each segment – or each game they switched to – as a separate post. Note: If the creator created a VOD (or Video on Demand) after streaming, their metrics will reflect the entire stream. |
| Post type |
Stream segments: each event when a stream was live |
- Navigate to
Discovery or
(or Creators) tab(s).
- Click on the
(or Content) filter.
- Select Games Played.
- Search and select the games and categories you would like data for.
- After selecting games/categories, choose the following timeframes:
» The hours streamed
» The last time the game was played
💡Tip: If you selected several games, you can further filter through creators by utilizing the
option on the top right of Games Played.
▸ OR – at least one of the selected games has been played by the creator
▸ AND – all selected games have been played by the creator
- Navigate to
- Click on a streamer in your network to open a summary of their Creator Profile.
- Select the Key Metrics sub-tab.
- In the Key Metrics sub-tab, select their Twitch account in the dropdown menu.
- The creator's Average Concurrent Views and Peak Concurrent Views will populate!
🧮 Metric Definitions
- Followers – the number of people following the streamer
- Average Concurrent Views − the average number of people watching the stream segment at one time
- Peak Concurrent Views − the highest number of people watching the stream segment at one time
- Views – the number of views of the stream and Video on Demand (or VOD)
- Segment length [ coming soon ] – the length of the stream segment
- Navigate into your campaign.
- Double-check that the PLATFORMS section includes
(or Twitch).
- In HASHTAGS/KEYWORDS, hover over the section until you see
(or edit).
- Add the title of the game as a keyword – without the #.
- Click Get Latest Post.
Warning: Unlike Instagram, clicking Get Latest Post will not populate new posts and metrics on the spot. This data will take 24 hours, or one business day, for this data to pull into Campaigns.
Have questions? Don’t hesitate to contact us!
