To better understand who your message resonates with, first-party and third-party audience data can assist in preparing for your future campaigns and paid media strategies.
Let's dive into how each type of audience data is sourced!
First-party audience data is sourced directly from the social media platform the creator authenticates. This collected and stored read-only data will become available as soon as they connect their TikTok, Instagram, Facebook, or YouTube account(s) through their Linked Accounts Page!
Generally, first-party audience data is preferred because it provides the most accurate measurement of creators and their content.
Tip: You will see (or authentication badge) to indicate which metrics are sourced as first-party audience data.
Third-party audience data are estimations generated by sampling and modeling creator data using relative comparisons to similar creators in our network. Thus, this data is provided as the next best alternative if first-party audience data is not available.
Warning: To be able to populate this information, creators must have a certain amount of followers. This requirement ensures these estimations are close to their first-party audience data.
Have questions? Don’t hesitate to contact us!