CreatorIQ Product Updates: April 2023

We're committed to supporting the success of your influencer marketing program and enabling your growth. This past month, we've partnered with leading social platforms to build innovative solutions, streamlined key workflows to help you scale, and surfaced even more actionable insights to inform your strategy. Read on to learn more!

Foster Creator Partnerships at Scale

We're providing you with unique and streamlined solutions to easily activate and communicate with creators, helping you scale your partnership agreements and nurture your relationships. 

Easily Reach Creators via Priority Instagram Direct Messages CreatorIQ has been selected as an early adopter of the Creator Marketplace API program, allowing us to integrate with their newest API which makes it easier to send and receive messages through the platform creators use most: their DM inbox. We are excited to offer this solution to select pilot customers as we work on expanding access to all CreatorIQ customers in the coming months. Learn more about our early adoption of the Creator Marketplace API

Seamlessly Activate Creators with a Streamlined Creator Campaign Workflow Now available! Reduce friction when activating creators for your campaigns with a simplified Campaign Details Page for creators. It's now easier for creators to learn about your campaigns, ask questions, and track their progress, minimizing the amount of oversight required from your team.  Learn more about the New Creator Campaign Workflow.

Shape Your Campaign Strategy with Actionable Insights

We're dedicated to providing you with the most granular performance metrics available, giving you the edge you need to continue to refine your campaign strategy. 

Accurately Measure Views for Paid and Organic Content on TikTok You can now access separate views metrics for your paid and organic content through the TikTok API. Get these insights for your campaigns automatically through CreatorIQ when creators use an Invite Link or add a Campaign Code to their posts. Learn more about activating branded content through TikTok Invite Links.