We released an improved campaign experience for creators which makes it more streamlined and easy for them to co-create content with your brand. Learn more below about the changes we've made!
What is the New Creator Campaign Workflow?
We overhauled the Campaign Details Page to create an easy-to-use, interactive page for creators to evaluate a project, submit and track their content, and communicate with their campaign manager.
Why did we make changes to the Creator Campaign Workflow?
Streamlining the creator experience with the New Creator Campaign Workflow allows creators to more easily co-create content with your brand, reducing the manual oversight and involvement required from your team when executing activations.
Who is the New Creator Campaign Workflow for and how can they use it?
The New Creator Campaign Workflow impacts both creators and campaign managers with improvements that help set clear expectations around campaigns. Changes have been applied automatically apply to all campaigns, new and existing.
Tip: To share your campaign with creators and invite them via email, turn on 'Creator Visibility' in your campaign settings.
What changes have we made?
Streamline the Campaign Process for Creators
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Introduce your campaign with a simplified overview. For a more streamlined experience, the Campaign Description and Campaign Instructions sections are now consolidated into a single overview that introduces your campaign.
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Creators can understand the scope of a project and take action from a central location. Creators can now view requirements and submit content from a single destination on the main campaign page.
Customize Your Campaigns According to Your Needs
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Clarify your expectations from the start with customizable campaign requirement titles. You can now change the default title of campaign requirements to reflect the specific content required for your campaign, such as “2 min. mention on the stream” rather than "Twitch Video."
- Set the tone for your campaign with a cover image that aligns with your brand identity. You can now add an optional background image to any campaign to provide a more on-brand and engaging experience for creators.
Reduce Friction with Usability Improvements for Creators
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Meet creators where they are with a fully mobile-first experience. While still functional on larger devices, we've optimized the new workflow for mobile.
- Creators can upload content with less hassle and better track their submissions. We completely rebuilt the upload functionality to make it easier for creators to submit files from their mobile devices, add captions, and track the review progress.
+ Even more usability improvements across the board!
