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TikTok: Benefits of Campaign Codes

Product Education Team
  • Updated

Through your personalized TikTok Campaign Code, as a creator, you can save time by automatically sharing your content's performance with your campaign manager.

Benefits

 

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    Your TikTok account doesn't have to be linked

    Unlike Authentication and Spark Ads, you do not have to log in and connect your TikTok account to share performance insights with your collaborator.

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    Demonstrate the value of your content

    Campaign Codes showcase your content's performance – including audience demographics, Reach, Video Completion Rate, and Watch Time.

  •  

    Unlock better opportunities

    Potentially gain opportunities to even more campaigns and sponsorships with the brand/agency you're collaborating with!

Campaign Codes vs Authentication vs Spark Ads

Add the Campaign Code directly into your TikTok.

  • Your campaign manager provides you with a code for each of your planned posts.
  • Rather than continually updating your campaign manager with your content's metrics, within 24-48 hours, they will automatically gain insight into posts with your code linked in.


 

 

Connect your TikTok account through your Link Accounts Page.

  • Published TikToks – related to your campaign(s) – will automatically be captured with their respective metrics.
  • Brand/agency can see general first-party audience insight on your TikTok account (e.g. engagement rate).

 

Authorizes your campaign manager to gain access to your TikTok account.

  • TikTok's version of Facebook Business Manager.
  • Spark Ads permits your campaign manager to use your content and handle(s) toward ads.
  • With Spark Ad codes, we recommend following up with your campaign manager because Spark Ads are added in a different location.


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