CreatorIQ pulls audience data directly from the influencer's social platforms. Using API calls to the various platforms, we gather data such as gender, age and location.
In addition to accessing the influencer's social platforms, CreatorIQ also uses third party providers for a complete picture of the influencer's audience data. Lastly, data is also pulled directly from the influencer profile pages.
Because of the many different channels used to gather audience data, not all influencers will have the same data available.
Audience data can be viewed by clicking on the Audience tab on the influencer's profile.
You can also access audience data from the detailed profile page by clicking Audience on the left hand nav bar.
Clicking on Edit audience data gives you the ability to make updates to the data.