CreatorIQ now supports the tracking of video and image tags in Facebook and Instagram. This functionality is available to use in campaigns in tracking keywords and hashtags. Only pages and accounts are taggable with image and video tags. In order to track one, you must enter the @user_name of the account.
In this example, we're tracking the brand @ChacoFootwear. In the image below, the image is tagged @ChacoFootwear.
If you set up the tracking tags to contain @ChacoFootwear it will not only look in post captions, but will also look for images and videos which contain @ChacoFootwear as a tag, like the image above.
This way we're able to give more options for tracking posts with more flexibility for the text an influencer wants to use.
This functionality can also be seen in discovery, where brand tags are also included as part of the @Mentions in an account's key metrics: