After a campaign has run its course, you'll have the opportunity to generate a customized and externally shareable Wrap Report. Wrap Reports are invaluable tools for showcasing campaign content and providing deeper insights into a wide range of post and platform level metrics.
To generate a Wrap Report, open the campaign-level dropdown menu and select Wrap Report Builder 2.0.
By default, the Wrap Report will show all possible reporting sections: Top Level Metrics, Social Reach, Breakout by Network, Top Campaign Influencers, Content With Highest Engagement by Network, Posts Summary, History, and Monthly Summary.
You can opt to hide certain sections by opening the Wrap Report settings modal, unticking the checkbox alongside each element, and clicking Save Settings. You will also have the ability to hide, reorder, and rename any available post metrics under the section titled Reports Metrics.
For dynamic reporting needs, tick the box next to "Auto-update published reports"—this will ensure that all associated campaign data will continue to refresh even after being published, provided that the campaign status is set to Active.