CreatorIQ Product Updates: October 2022 – CreatorIQ

Here at CreatorIQ, we’re dedicated to making managing your influencer marketing program as seamless as possible. Check out our updates from the past month and a few improvements coming soon that are designed to help you run strategic campaigns and continue to level-up your program.

Make Informed & Strategic Campaign Decisions

With easy-to-surface metrics and the latest recommended values for measuring and predicting performance, we're committed to providing you with the insights you need to continue to refine your strategy.

Better Predict and Measure Campaign Performance

More accurately estimate the reach and impressions of your campaigns with up-to-date multipliers based on CreatorIQ’s authenticated data, and measure your paid activations with our SMV methodology based on the current landscape.

Learn more about our updated multipliers and SMV defaults.

Leverage the Latest Data Insights Available across CreatorIQ and Tribe Dynamics

Evaluate your campaigns with the latest metrics that are available across our platforms and gain more insight into our methodology in our updated metrics guide.

Learn more about our metrics availability.

Access Deeper Insights for Your TikTok Campaigns

View post-level audience data directly in CreatorIQ, and giving you the insights you need to make strategic decisions and grow your program at pace with TikTok’s rapidly evolving landscape.

Plus, coming soon you'll get additional performance metrics including reach, video completion rate, and watch time.

Learn more about accessing post-level metrics via Campaign Codes.

Onboard and Vet Creators at Scale with a More Streamlined Workflow

We’re continuing to make it easier to onboard creators, manage your CRM, and identify creators for your campaigns with improvements that will save you time and support your growth.

Reduce Friction When Onboarding Creators and Managing Your CRM

Successfully onboard more creators and reduce the number of duplicate accounts in your CRM with a new sign-up flow that ensures creators sign up with the existing email for their account, plus simplified password requirements for creators.

Learn more about onboarding creators via Creator Connect.

Save time by Customizing the Number of Posts in One-Sheets

Minimize the time spent manually editing the number of posts for each creator with global settings that apply to all creators within a One-Sheet.

Learn more about customizing your one-sheets.

Prioritize Inclusivity in Your Campaigns

Leverage CreatorIQ to run campaigns that align with your program's initiatives.

Coming This Month! Represent Diverse Creators in Your Campaigns with Inclusive Gender Options

Lead with inclusivity as you plan and execute your campaigns with custom gender options in CreatorIQ. Configure your settings to include any gender identity and easily identify diverse creators to partner with.

Learn more about updating gender options.